Foiled Again
May 24, 2012 by Screenmag
The iconic Reynolds Wrap brand has stuck around while kitchen habits have changed. Believing that Millennial moms need a reintroduction to the many benefits of aluminum foil Euro RSCG and Reynolds Wrap created a campaign that shows busy moms how they can easily make (and clean up) delicious "real food" on an everyday basis using aluminum foil.
This message is told via a unique cast of characters, made from foil, that come to life to prep and cook dinner all led by a character in foil they like to call “Reynold.”
Credits:
Client: Reynolds Consumer Products
CAMPAIGN TITLE: Create Meal Magic
EXECUTION TITLE: Reynolds/Meal Magic
AGENCY: Euro RSCG Chicago
CHIEF CREATIVE OFFICER: Jason Peterson
CREATIVE DIRECTOR(S): Bill Rogers
SENIOR ART DIRECTOR(S): Jason Tisser
SENIOR COPYWRITER(S): Regan Kline
PHOTOGRAPHER: Ellinor Carucci
PRINT PRODUCER: Mary Sylvester
FLASH DESIGNER: Joe Shoor, Brian Wilson
EXECUTIVE INTEGRATED PRODUCER: Peter Feldman
PRODUCTION COMPANY & CITY: Laika/House: Portland, OR
DIRECTOR: Kirk Kelley
EXECUTIVE PRODUCER (PRODUCTION CO): Lourri Hammack
PRODUCER (PRODUCTION CO): Jenny Grayson
LINE PRODUCER, Live Action: Elliot Freeman
DIRECTOR OF PHOTOGRAPHY: Chris Peterson
POST PRODUCTION & CITY: Laika/House, Portland
EDITORIAL COMPANY & CITY: Laika/House, Portland
EDITOR: Steve Miller
Flame Artist: Rex Carter
MUSIC COMPANY & CITY: Stimmung, New York
MUSIC PRODUCER: Stimmung Producers- Kristina Iwanklw, Megan Campbell
COMPOSER: Robert Miller
ARRANGER: Robert Miller
SOUND DESIGN COMPANY & CITY: Stimmung, LA
SOUND DESIGNER: Reinhardt Denke
ANIMATION COMPANY & CITY: Laika/House, Portland
VISUAL EFFECTS COMPANY & CITY: Laika/House , Portland
VISUAL EFFECTS EDITOR: Steve Miller
VISUAL EFFECTS PRODUCER: Jenny Grayson
ACCOUNT SERVICE SUPERVISOR: Amanda Callahan, Account Director, Suzanne Lord Rossi, Managing Director
BUSINESS AFFAIRS: Bonnie Hamilton
PLANNER: Kim Angel
MEDIA AGENCY: MPG
MEDIA DIRECTOR: Vanessa Watts