Wild(child) Editor Diego Panich’s Spots For Volkswagen and Norte Beer Both Score Wins At FIAP 2012
May 23, 2012 by Screenmag
Wild(child) editor Diego Panich’s spots ‘Photoblocker’ for Norte Beer and Volkswagen’s ‘Duel’ garnered a Bronze and Silver Award, respectively, at this year’s prestigious FIAP awards.
Directed by Luciano Podcaminsky (@Radical/Stink, NY,) who has a long collaborative history with Panich, both commercials tap into the editor’s artistic sensibility and quirky sense of humor with their original points of view and unconventional approaches to storytelling.
‘Duel,’ a :30 out of DDB Argentina for Tiguan Park Assist, creates an unexpected mood and feel with dry humor in a storyline about a driver’s experience with his Volkswagen’s auto-assist parking during a stand-off with another driver over a parking spot. Panich found the pulse of the story and brought his own wry sense of humor and dead-on timing to the shaping of the captivating scenario - while still delivering the product’s message in a memorable way.
‘Photoblocker’ for Norte Beer, out of Del Campo Saatchi Saatchi/Buenos Aires, introduces a piece of technological wizardry – a ‘smart’ beer cooler with sensors that detect a camera flash, and generate a flash of its own that ruins the photo – ensuring that beer drinker won’t fall prey to candid, unflattering photos that find their way to the social network. The spot takes place in a club just such an attempt to infringe upon the privacy of a patron enjoying a Norte Beer is thwarted by the devise.
One of Argentina’s top editors, Panich, who was formerly represented by Wild(child) Editorial in the U.S., made the move to New York earlier this year to join the staff of editor/owner Yvette Pineyro’s award-winning commercial boutique.