The “Voice of Golf” Goes To Confession
May 3, 2012 by Screenmag
The “Voice of Golf,” a promotional campaign for Golf fanatics and sports fans, has just launched from MARC USA Chicago’s John Immesote who helmed the project as writer and director.
The campaign in :10, :20 and :30 second formats leverages the celebrity golf talent featured on CBS Sports with scripts featuring drives and hooks from David Feherty, Jim Nantz, Ian Baker Finch, Gary McCord and Nick Faldo. Golf puns and jokes are plentiful.
“Having a background as a commercial writer and director plus a relationship with CBS from those days gave us an inside opportunity to work with CBS in making its “Voice of Golf” promotional videos and ads come to life for the golf lover and fan,” said John Immesote.
The spots are being played on CBS Sports to promote its big golf tournaments as well as online at CBSSports.com and other sites.
Agency: MARC USA, Chicago
Copywriter, art director, creative director – John Immesote
Producer, Kevin Sharpton , Concentrate Films
Editor: Steve Morrison, Foundation Content
Music is needle drop
Client: Joellyn Lankin, producer, CBS Sports