Jimmie Johnson Dislikes Your Taste In Music
May 3, 2012 by Screenmag
In new work from Team Sprint, comprised of integrated brand agency Digitas and global ad agency Leo Burnett, five-time NASCAR Sprint Cup Series champion driver Jimmie Johnson outlines a scenario where a race fan missed the winning moment because of their limited data plan.
“I drove it in deep … but you missed it,” Johnson says, as a highlight appears showing him taking the lead in a race. Then he mentions that you missed his victory because “you got throttled by your data plan and it slowed you down. You hit your data limit streaming all that techno music, didn’t you?” Techno music begins playing and bright laser light-like images appear all around him. He concludes with, “Man, you’ve got some questionable taste in music.”
Johnson will also be featured in digital advertising that will appear on NASCAR.com and he will be featured prominently on sprint.com/speed. The spot began airing April 28 on Fox during the Capital City 400 presented by Virginia is for Lovers race at Richmond International Raceway.
Campaign Credits:
Client/Ad or Campaign: Sprint's “Unlimited” campaign
Agency: Team Sprint - Leo Burnett & Digitas
Chief Creative Officer: Susan Credle
SVP, Creative Director: Michael Boychuk, Kevin Drew Davis, Mark Moll
EVP, Executive Director of Production: Chris Rossiter
Producer: Bryan Litman
Account Team: Vanessa Mackey and Melissa Wolf
Production Company: Smuggler
Director: Randy Krallman
VFX/SPX: Mass Market
Editorial: Whitehouse Post
Editor: Matthew Wood
Director of Photography: Brian Newman