‘Moving’ To Metro
June 14, 2012 by Screenmag
Capturing the intensity of mixed martial arts are the focus of a campaign for Metro PCS in honor of the cellular company’s exclusive sponsorship of Ultimate Fighting Championship.
The spots, directed by Directorz Jeff Bednarz for agency The Richards Group, exhibit a powerful beauty in motion intrinsic to the highest level of athleticism.
To capture the portraits of physical determination and near balletic movement, Bednarz employed the use of ultra high speed shooting using the Phantom and EPIC, coupled with the intimacy of the Canon 5D.
The campaign is now airing and can also be seen on YouTube, various online site and channels as well as via Metrovision -- MetroPCS’ in store network.
Client: MetroPCS Tom Keys: COO Phil Terry: SVP, Corporate Marketing Bob Fant: Staff VP, Advertising and Brand Development Mitzi Mitchell: Manager, Market Communications Desiree Johnson: Manager, Multi-cultural Marketing and Brand Development Patrick Wong: Director of Field Marketing
Blair Zackon: Manager, Partnership Activation
Brette Sadler: Senior Director, Partnership Activation
Agency: The Richards Group
Brian Schadt: Principal
Chuck Nussmeyer: Brand Management
Mike Malone: Brand Creative (Group Head)
Brian Nadurak Brand Creative (Group Head)
Chad Berry: Brand Creative (Writer)
Mike LaTour: Brand Creative (Art Director)
Josh Wollack: Brand Management
Andrew Heep: Brand Management
David Rucker: Producer
Kristin Martin: Coordinator
Production Company: Directorz
Jeff Bednarz: Director/Partner
Tammie Kleinmann: VP/Partner
John Gilliland: Exec. Producer/Partner
Tersa Cameron: Head of Production
Cindy Fertitta: Producer