Draftfcb Names Vita Harris Global Chief Strategy Officer
September 6, 2011 by Screenmag
Draftfcb announced today that Vita Harris, formerly chief strategy officer of Draftfcb New York, has been promoted to global chief strategy officer at the worldwide marketing communications agency network. Harris is charged with aligning and building research and strategy offerings in the network’s top markets worldwide and igniting a global strategy community to make a meaningful difference in the work.
“Vita has had a profound impact on our entire network thanks to her leadership role in the seamless integration of research and strategic planning into our core processes,” said Laurence Boschetto, CEO and president of Draftfcb. “She has also had a strong effect on the industry overall as evidenced by the many accolades she has received over the years.”
Prior to the merger of Draft and FCB in June 2006, Harris served as executive vice president and director of Insight Services at Draft New York. There she led the group responsible for bringing together the strategic planning and research disciplines with database marketing. She also pioneered a groundbreaking approach called Behavior Path MarketingSM to mine consumer insights to create fresh, relevant, and strategic marketing communications programs.
Harris was named a 2010 AAF ADCOLOR “Legend” in recognition of her many contributions to the ad industry over the course of 25+ years in the business, while selflessly devoting much of her time to mentoring industry up-and-comers. She has also been named one of The Network Journal’s “25 Most Influential Black Women in Business.”
Before joining Draft in 1996, Harris was senior vice president, group research director at N.W. Ayer & Partners. Before that she served as vice president, associate research director at Ted Bates. Her career began at Saatchi and Saatchi Compton. Among the many clients Vita has worked with are 2010 U.S. Census, UnitedHealth Group/AARP, American Express, Bank of America, AT&T, Gillette/Right Guard, Citibank, Miller Brewing Company, the U.S. Navy, British Airways, and Avis.
In her community activities, Harris focuses largely on mentoring youth and young adults, particularly young women who are pursuing careers in advertising and marketing. She is also a visiting teacher at Howard University and is also serving on the board of the Advertising Educational Foundation.