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Morgan Stanley Taps The Martin Agency as AOR

Morgan Stanley (NYSE: MS), today announced that it has selected The Martin Agency as its new advertising agency of record after a four-month agency review.

"We selected The Martin Agency based on three factors: first, their experience and track record in financial services, second, their understanding of our strategy, and third, their ability to execute highly creative advertising that will help define and differentiate our brand," said Ramona Boston, managing director and chief marketing officer for Morgan Stanley.

The Martin Agency will be responsible for strategic planning and brand creative development and their first work is slated to break later this year. Marketing budgets are undisclosed.

"Morgan Stanley is one of the best financial services brand names in the world, celebrating its 75th anniversary in 2010," said Barbara Joynes, partner of The Martin Agency. "But what really excited our team is their ambition and their innovative spirit. We look forward to getting the world to take a fresh look at all the things that set Morgan Stanley apart."