Adventures in Advertising
Pencil and White Paper Birch
This weekend I planted two birch trees. As a writer a common question I am asked is: “How many trees have you killed printing out ...
READ MORESixteen Candles
One of the most inspirational people I ever met thru advertising was John Hughes. I met him while he was working at Leo Burnett. I ...
READ MOREMemorable is Unforgettable
For advertising to be successful, it must be unforgettable. It must evoke an instantaneous reaction from the intended target audience. Just last summer, I went ...
READ MORESound Advice
As a kid, I liked listening to records of sound effects. I had collections of all kinds of car engines, airplanes, and locomotives. I had ...
READ MOREWorking For Buttons
When I first entered the business in Chicago, I only had one contact. An actress I met at Northwestern gave me the name and phone ...
READ MORESUSPENSION!
I was a graduate assistant at Northwestern University in the Theatre Department when I was working on my M.A. I was also allowed to take ...
READ MORETrial by Fire (Continued)
So, as I hung up the phone, I was shocked that I was hired by The Second City, and that I had to be at ...
READ MORETrial By Fire
In 1972, The Second City had been auditioning improvisational actors for months because the Main Stage Cast had featured the same cast for several years. ...
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